Dhanuka Agritech Limited is engaged in manufacturing a wide range of pesticides covering herbicides/weedicides, insecticides, fungicides, miticides, plant growth regulators / stimulants in various forms – liquid, dust, powder and granules and reaching out to more than 10 million farmers. The Company has a pan-India presence through its marketing offices in all major states in India, with a network of more than 7,500 distributors/ dealers selling to over 70,000 retailers across India. The Company has technical tie-ups with 3 US & 5 Japanese companies.
The Company is managed by a good blend of both experienced and young team. The founding promoters, Mr. R.G. Agarwal and Mr. M.K. Dhanuka oversee the whole operations as the Chairman and Managing Director respectively and have been involved with the Company since inception (for more than 25 years). They are ably supported by team of young professionals including Mr. Rahul Dhanuka, Director (Marketing), Mr. Mridul Dhanuka, Director (Operations) and Mr. Harsh Dhanuka, SGM (Marketing).
The Company has three manufacturing units located at Gurgaon (Haryana), Sanand (Gujarat) and Udhampur (J&K). More than half of the Company’s sales comprise of speciality molecules and the remaining comprises of generics. The product having highest turnover is Targa Super and is in technical tie-up with Nissan Chemical Industries Ltd., Japan.
The target customers of Dhanuka are farmers, planters and pest control operators. Growth drivers would be the potential to intensify the marketing network and reach the country’s interiors, increased farm income due to increase in MSP, increased awareness in rural India about usage and cost-benefit tradeoff of pesticides, edge over the competitors in the diverse product range and widespread market reach, increased customer base, innovative marketing strategies and technical tie-ups. The Company keeps adding new products every year and entering into new technical collaborations.
Dhanuka has an aggressive marketing strategy with a sales team of more than 500 full time employees and more than 1,000 Dhanuka Doctors. For getting best results, it is very important to have knowledge about using the right product in right quantity at the right time. For this, the Company conducts training programs for farmers by giving product demonstrations, providing technical advice on right use of products and about specific crop related problems at their door-step through Dhanuka Doctors. The Company has mobile soil and water testing laboratories in Public Private Partnership. Dhanuka has 83 brands and keeps adding new brands every year. The Company has a wide range of pesticides to protect from most of the pests, insects, diseases that affect crops and these products are used in all major crops produced in our country.
Board of Directors
Mr. R G Agarwal, Chairman
A decisive and action oriented determined visionary took over a sick pesticide company in 1980. His ability to prioritize and deal effectively with a number of tasks simultaneously reinforced with his skills to make decisions, be accountable, meet/exceed goals and achieve high-quality results, has metamorphosed the business venture into one of the fastest growing agrochemical company in India- rated twice by Forbes magazine among ‘Best under a Billion’.
Mr. M K Dhanuka, Managing Director
Mr. Mahendra Kumar Dhanuka is the Managing Director of Dhanuka Agritech Ltd., an Indian agrochemical giant head quartered in Gurgaon, Haryana. An alumnus of prestigious Sriram College of Commerce, Delhi University, is a “doer” with Business Vision and strategic acumen. His “can-do” attitude, with the ability to build trust and credibility with managers and employees has been instrumental in transforming a 1980 start-up into a ` 600 crores company which has been twice voted by Forbes magazine as one among ‘200 Best Under a Billion’.
Mr. A K Dhanuka, Director
Mr. A.K.Dhanuka is a B.Com. Graduate from University of Delhi. Immediately after completion of his graduation, he started looking after operations of M/s. Northern Minerals Pvt. Limited. With his innovative ideas, able leadership, tireless efforts and utmost sincerity, he took the company to new heights of success.
Mr. A. K. Dhanuka is also a Director in Dhanuka Laboratories Limited, Growth Advertising and Marketing Pvt. Ltd. and Duke Impex Pvt. Ltd.
Mr. Rahul Dhanuka, Director
Mr. Rahul Dhanuka is a Masters in Business Administration from S.P.Jain Institute of Management & Research. As Marketing Director, he is responsible for national sales and marketing. Due to his excellent marketing management skills, the Company has been able to penetrate the very interiors of rural India. He has been instrumental in bringing new systems and policies in the organization, implementation of ERP and for strategic business relationships with all the collaborators.
Mr. Mridul Dhanuka, Director
Mr. Mridul Dhanuka S/o Mr. Mahendra Kumar Dhanuka is a B.Tech in Chemical Engineering from Pune University & Masters in Business Administration from NITIE, Mumbai. He joined the organization in 2005 and with his technical expertise has enlarged the product base of Dhanuka. He helped the Company in smoothening the production, procurement and logistic functions and established Quality Control. His new initiatives to improve the efficiency and functioning of the Company and to improve the profitability.
Mr. Sachin Bhartiya, Director
Mr. Sachin Bhartiya is a Bachelor of Commerce from University of Calcutta and a Chartered Accountant. He has expertise in lending and advisory from origination, evaluation and underwriting of transactions across industry verticals. He has worked with Infrastructure Leasing & Financial Services (IL & FS), GE Capital (India), Industrial Development Bank of India (IDBI).
Mr. Priya Brat, Director
Mr. Priya Brat is M.Sc (Hons) in Physics, Fellow Member of Indian Institute of Bankers, diploma in International Finance from the Development Management Institute, Geneva, Diploma in Banking, Finance and Accountancy from the Indian Institute of Bankers, Mumbai.He had a distinguished career in State Bank of India and headed various important assignments related to Industrial Credit, Forex Management, Project Appraisal, Loan Syndication and Merchant Banking.
Mr. Subhash Chandra Lakhotia, Director
Mr. Subhash Lakhotia is a renowned Income-tax Practitioner since the last 41 years in areas of tax documentation & investment planning. He has also addressed a number of seminars & lecture meetings on taxation and tax planning and is conducting a very popular course named ‘Zero to Hero in Income Tax’. He is Secretary General of Investors Club and President of Spiritual Club International and Unite to Invest (UTI). He is Chief Strategist of Real Estate Strategy Group and has written books on Income-tax, Investment & Real Estate.
Mr. Indresh Narain, Director
Mr. Indresh Narain has a rich experience in Banking and retired as Head of Compliance and Legal Department, HSBC Group. He has advised the Board on countless occasions on matters related to banking, legal and compliances.
He is also a Director on the Boards of Cholamandalam DBS Finance Limited, Intex Technologies (India) Limited.
Mr. Vinod Jain, Director
Mr. Vinod Jain is a Commerce Graduate from Delhi University and has a rich and multi-faceted experience of 40 years. With his innovative ideas and skills, he has taken his business of cotton yarn to new heights. He is also Secretary of Cotton Yarn Merchant Association.
He has added value to the Company’s systems by giving his valuable suggestions and recommendations to the Board in critical areas.
Mrs. Asha Mundra, Director
Mrs.Asha Mundra has graduated from Miranda House College, Delhi and has done Export Marketing Course from Import Export Promotion Council, New Delhi. She joined M/s Merino Industries Limited, which manufactures interior and panel products in 1994 as Administrative Head.
Presently, she is an Executive Director in M/s Anupriya Marketing Limited, which is involved in marketing of interior and panel products.
Mr. Subash Chander Gupta, Director
Mr. Subash Chander Gupta has a rich and multi-faceted experience of more than 35 years, which has added value to the Company’s decision making.
He is also a Director on Boards of M/s Footwear (Klick) India Pvt. Ltd and M/s SCG Industries Pvt. Ltd.