Published on: Apr 29, 01:24

New Delhi / Gurgaon, April 23, 2013, Dhanuka Agritech Ltd. signs Shri Amitabh Bachchan as its Brand Ambassador.

BSE, NSE listed Dhanuka Agritech Ltd., a leading Agrochemicals Company,bagged a place in the coveted ‘Forbes Asia – 200 Best under a Billion list’for two consecutive years will launch extensive advertising campaign featuring Living Legend Shri Amitabh Bachchan as its Brand Ambassador with the key message “Dhanuka Kheti Ki Nai Takneek- Har Kisaan Ki Khushhali ke liye”, through which it wants to educate the Indian farmers about rain water harvesting and conservation, latest technology in agriculture, its products superiority and how these products can protect crops from pests and diseases and thereby bring prosperity to the Indian farmer.

(Photo : Amitabh Bachchan signing the contract, Mr. RG Agarwal – Chairman, Dhanuka Agritech Ltd, sitting extreme right, Mr. Rahul Dhanuka – Director Marketing standing right, Mr. Rajesh Yadav, MD, AB Corp Ltd. standing extreme left)

As to why Amitabh Bachchan was chosen as Dhanuka Agritech Ltd.’s Brand Ambassador, the Company’s Chairman, Mr. R. G. Agarwal said, “Bollywood is the most popular entertainment medium in India and Shri Amitabh Bachchan, the ‘Living Legend’ of film industry, most versatile and popular actor is an influential figure and a role model for the masses. His innumerable achievements and determined quest for high performance is aligned to our Corporate philosophy of continuously striving for the best and to be a leader in our field. Our Company aims to provide eco- friendly, safe and scientifically advanced products of superior Quality. Our vision is to improve health and prosperity of farm and farmer families though innovative technologies and contribute in India’s Food Security.

As the Brand Ambassador for Dhanuka Agritech Ltd., Shri Amitabh Bachchan will feature in the Company’s advertisements in major media for its agrochemicals. It is envisaged that Shri Amitabh Bachchan’s wide spread and unparalleled popularity will propel the Dhanuka brand to new heights of success and recognition.